People keep comparing this to how WotC had to give up more gorund than they started with after announcing their DnD bullshit. As someone who plays Magic I can tell you they do and get away with stuff like that multiple times a year and the DnD thing was a rare exception of people holding them to account. They've shown no signs of having changed things either.

Businesses who act like this know that in the long run they get very slightly more profit out of it than they lose from the times people stand up to them.