Technology
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I’ve been a Prime member from the very beginning, but I’m seriously reevaluating whether I should drop it. The value proposition is decreasing for me. At $99 I thought it was pretty good considering the perks like video and music. But then they crippled Prime Music a few months back so it’s a shadow of what it once was (pushing you to subscribe to Unlimited). Now Prime Video is getting ads. Those “extras” are becoming less compelling. So I’m paying $140 annually for just free shipping? Hmmm, these numbers don’t add up anymore.
Great news is that Amazon has also added delivery fee for same day and overnight deliveries for Prime members. At least in UK
So basically it's too much payment for not much of benefits
Additionally, ordering from other sites was a gamble a few years ago. Now its a well mapped path and its pretty painless.