this post was submitted on 28 Sep 2023
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It's so you don't get a bag full of crumbs.
No one in the history of civilisation has complained about too many broken chips in a bag.
When people started complaining about the amount of air being included in the bag, "prevents broken chips" was the bs marketing PR line put out. It's just not true.
You know the easiest way to prove it's bs? Pringle's have introduced more air into their cans at the same time. Why? To match the shrinkflation of their competitors. Because adding air to a can of Pringle's can only result in MORE broken chips. Which, again, no one in the fucking world has ever complained about.
Let me guess - you don't make your own nachos, do you?
Absolutely do. At least once a week. Was there a point you were trying to make or was it an attempt to gatekeep corn chips?
OK, first off - gatekeep corn chips? You need to get off the internet more often.
Second, you enjoy nachos made of tortilla crumbs?
When did you last get a pack of tortilla crumbs? Ever?
An entire bag? Never. A bag with more than half the chips broken into pieces too small for dipping? More often than I'd like.
And you think more air has and will continue to reduce broken chips? Don't you think there is a point of diminishing returns?
I'm sure there's an optimal amount of air to balance space and protection.
But I was responding to the "no one ever complained about broken chips," which is patently false. I've complained.
Im going to put a crazy idea to you: 95% of bags you open do not have excessively broken chips. That 5% that do, suffered an incident in transport that regardless of air, resulted in broken chips. And if you honestly are complaining about a few broken chips a rare amount of times, the issue is with you and not the chips.
I will also add that as more and more air is introduced, it's creating more space in the bag for chips to move, collide, and break.
Finally, imagining that the more and more air being introduced to chip bags is anything other than a way to increase the size of packaging while reducing the weight and volume of the actual product is just foolish. If that's the path you are choosing, gl with that.