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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)

submitted 9 months ago by L4s@lemmy.world to c/technology@lemmy.world

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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[-] akilou@sh.itjust.works 11 points 9 months ago

Can Mr Beast sue til tok over this?

[-] JustZ@lemmy.world 6 points 9 months ago

No, can only DMCA takedowns.

If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It's a privacy tort.

[-] HurlingDurling@lemm.ee 1 points 9 months ago

However I think he already said he doesn't care

[-] Ullallulloo@civilloquy.com 1 points 9 months ago

No, Section 230 protects TikTok as a platform. He would have to sue the ad creator.

[-] stolid_agnostic@lemmy.ml 1 points 9 months ago

Section 230 will absolutely reign here.

this post was submitted on 04 Oct 2023

516 points (96.9% liked)

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