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Deepfake celebrities begin shilling products on social media, causing alarm (arstechnica.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.

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[–] SkyNTP@lemmy.ca 1 points 1 year ago* (last edited 1 year ago) (1 children)

There's a fine line between deserving of being scammed because of who they are and consequences of actions or inaction and it's important we do not cross that line.

People have to take some responsibility to think critically about the content they consume. If people are not capable of consuming content responsibly, perhaps they should not consume content at all.

The alternative is policing content itself, and that is a very dangerous place to be for a whole host of other reasons.

[–] FlyingSquid@lemmy.world 2 points 1 year ago

If people are not capable of consuming content responsibly, perhaps they should not consume content at all.

And how do you propose to block them from it? Do you think the corporations that create that content care if their consumers are responsible?