this post was submitted on 10 Jul 2023
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94
Scams upon scams: The data-driven advertising grift (anotherangrywoman.com)
submitted 1 year ago by Woland@lemm.ee to c/technology@lemmy.world
17 comments fedilink hide all child comments
 

"Digital advertising is a scam from top to bottom. In fact, it’s several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them."

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[–] grizzledgrizzly@sh.itjust.works 9 points 1 year ago* (last edited 1 year ago) (2 children)

I certainly hope this person is really in marketing. I would agree that a lot of digital “metrics” are a scam. It’s all in the presentation of said metrics.

However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.

I can’t gate-keep “marketing” but buyer beware on this one.

Edit: hey to all the downvoters - I’d love to know why, specifically, I am wrong?

[–] grue@lemmy.ml 6 points 1 year ago (1 children)

However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.

Those sound like pretty convincing marketing bona-fides to me!

[–] grizzledgrizzly@sh.itjust.works 3 points 1 year ago (1 children)

I’m not sure if this comment is sardonic or sarcastic or genuine in tone so I can’t respond.

[–] Kolanaki@yiffit.net 1 points 1 year ago (1 children)

Genuinely sardonic.

[–] grizzledgrizzly@sh.itjust.works 1 points 1 year ago (1 children)

Toward my comment or the article?

[–] Kolanaki@yiffit.net 2 points 1 year ago* (last edited 1 year ago) (1 children)

Grue was making a joke about marketing people never saying anything meaningful and just slamming you with buzzwords and shit lol

[–] grizzledgrizzly@sh.itjust.works 1 points 1 year ago* (last edited 1 year ago)

Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.