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As Twitter, renamed X, faces increased scrutiny in the EU and usage falls, Elon Musk has floated drastic action.

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[-] indigomirage@lemmy.ca 139 points 8 months ago* (last edited 8 months ago)

It is increasingly likely that the point of purchasing Twitter was to destroy it.

Edit - FWIW, I waffle back and forth on this one. I mean, the guy's not a complete idiot. Though I don't certainly think he's the genius people often think he is. He's needed had a fair amount of luck and self-serving coercion to get where he is. The Twitter stuff is just so blind to market reality that I wonder if there's some self-sabotage in there?

(Either way, I am genuinely enjoying the the follow-on comments here!)

[-] Pons_Aelius@kbin.social 35 points 8 months ago* (last edited 8 months ago)

~~Nah, he never wanted to buy it.~~

~~It was a pump and dump and then the SEC forced him to actually buy it.~~

He tried to back out but was forced to complete the sale.

Now he has no idea what to do with it and is just digging himself deeper and deeper and deeper.

[-] microphone900@lemmy.ml 18 points 8 months ago

What was Elon Musk’s strategy for Twitter?

Well, he is kinda following a random message he got from an unknown person:

The three texts were sent on April 4, 2022. In the nearly 18 months since then, many of the decisions Musk made after he bought Twitter appear to have closely followed that road map, up to and including his ongoing attacks against the Anti-Defamation League, a nonprofit organization founded by Jewish Americans to counter discrimination.

The text messages described a series of actions Musk should take after he gained full control of the social media platform: “Step 1: Blame the platform for its users; Step 2: Coordinated pressure campaign; Step 3: Exodus of the Bluechecks; Step 4: Deplatforming.”

Seems he's killing it to get cheers and adulation from the far right.

[-] Fades@lemmy.world 4 points 8 months ago

Why try to back out then? If this was some catch and kill op why did he humiliate himself and involve a fuck ton of bank loans??

Also it’s not like that text is some grand fuckin plan lmao

It’s a damn copy paste from the fascist playbook, reverse victim and offender/gaslight/silence those you don’t like with your new power

[-] deadbeef79000@lemmy.nz 10 points 8 months ago

Frankly he's a fucking idiot. He and his parents have been wealthy enough that he's never actually had a meaningful consequence of any decision he's ever made.

And, if he's sad about it, he just cries into a mountain of money until he feels superior again.

[-] ech@lemm.ee 1 points 8 months ago

If he wanted to kill it, this whole charade would be utterly pointless. He could literally just pull the plug.

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this post was submitted on 18 Oct 2023
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