Basically, Sony owns a patent that forces you to say the brand name during a commercial break to end said commercial.. it’s from 2019, and it understandably stirred up some controversy back then.

[–] noodlejetski@lemm.ee 48 points 11 months ago (1 children)

the patent is from 2009 https://patents.google.com/patent/US8246454B2/en

[–] naevaTheRat@lemmy.dbzer0.com 53 points 11 months ago (1 children)

Important context is that companies often just patent shit in case one day it's valuable. Yes IP is stupid, yes capitalism is evil.

[–] ZILtoid1991@kbin.social 23 points 11 months ago

Only time, when patent trolling is good, so other companies won't be able to use it, unless they shell out a lot of money to Sony.

[–] vankappa@lemmy.world 16 points 11 months ago

thanks, even the fact that somebody thought about it, and thought that somebody else could do it before them, it's nightmarish

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