this post was submitted on 27 Oct 2023
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This is the best summary I could come up with:
Thai Food Near Me is a small but powerful symbol of Google’s far-reaching impact on businesses over the past two decades and the lengths their owners will go to try to optimize their operations for the company’s platforms.
The term “Thai food near me” is searched, on average, nearly a million times a month in the US, according to Semrush, a company that provides keyword research and other popular SEO tools.
Semrush notes you’ll need referring domains and optimized content to try to compete for the term and grades it as “difficult” to rank for — competitive, but not even the hardest category.
Owners should have basics like updated hours of operation and accurate location details, but they should also respond to reviews, add photos, and even post individual items in stock to their Google page.
Ironically, a search I did in Google Maps for “Thai food near me” from Wisconsin surfaced the Manhattan restaurant as a suggestion, above any local businesses — it was easier to find it from the Midwest than it was from Brooklyn.
As New York Magazine reported, the allure of a social media hit is shaping the very food being served — gooier eggs, more obscene cheese, sauces exploding and gushing across a plate.
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