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X runs ‘timeline takeover’ ad promoting anti-trans film (techcrunch.com)

submitted 8 months ago by JRepin@lemmy.ml to c/technology@lemmy.world

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Thursday on X (Twitter), all users saw the same pinned topic under the “What’s happening?” sidebar. As part of a “timeline takeover” — which gives advertisers “priority access to logged-in users’ first impression of the day” — conservative media nonprofit PragerU is promoting the hashtag “#DETRANS” to advertise its new film about “the stories of detransitioners.”

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[-] magnetosphere@kbin.social 7 points 8 months ago

You may be right. It could be just that simple.

[-] Fades@lemmy.world 7 points 8 months ago* (last edited 8 months ago)

It absolutely is that simple. Most people just do NOT give a fuck until it directly affects them negatively. They don’t want to lose their followers and shit so musks bullshit is acceptable in that context

this post was submitted on 03 Nov 2023

348 points (78.0% liked)

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