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Activision wants to recommend games to you based on the livestreams you watch
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Letting anyone with a "horse in the race" do this would be silly. It would end up like how MSoft recommends you Edge when you interact with another browser, but even more stupid; "Hey you are watching Resident Evil 4! That means you like action games! I have a great one to suggest: CoD MW3!"
Also if you read the thing it gets even sillier
This has the same DNA of those claims that video game NFTs would be magical things that would be shared between games without any issue. Is it too much to ask that the discourse about the industry is somewhat rooted in actual immediate reality? "oh it sees that you are watching FFXIV and generates a new dungeon in WoW based on what's happening on stream" like no. Come on. Dial it back to the current decade.
No. There isn't. Nobody wants to be "recommended" something else while watching their stream of choice. If you want to use streams to bombard me with your "hey hey our game just came out" there is already a way to do it, it's called "pay top streamers to pretend your new game is the best thing for an hour".
Also I was checking what my man has patented in the past and his level of taste and priorities is "Wanted to make a Silent Hill Ascension before Silent Hill Ascension":
Like, nah. Go take your cafeteria napkin ideas somewhere else you buffoon.
Gaming NFTs are a great idea. If I'm playing chess I want to be able to transfer over my items from other games, like a portal gun, to enhance the experience. NFT technology will permanently improve the gaming industry.