gestures at the outside I am not surprised. Outside is a McDonald/Starbucks laden hellscape. There are a dwindling number of places for kids to get enrichment outside their own homes. People in general spend increasingly long times in front of screens for various activities. Gaming is an activity that they can do alone or with their friends that doesn't require them to pay for things to enjoy them. Some of them don't even recognize that there is a real world cost for things like vbucks and so on.

Toy stores are few and far between. We don't watch media that has significant commercials anymore. What did we expect?