And, here me out here: this is a good thing. Nay, a beautiful thing. There are no better things to do because these people care and have a voice. We argue about things for years and make slow progress as people agree or capitulate, and there will always be a fork to avoid those changes people care to enough. No one can just buy the Linux ecosystem and make unpopular changes without broad support. I'm pretty sure a negligible number of people have genuine hatred or prejudice for those using a technology they don't like. The arguing of Linux and Open Source is a reflection of the most successful form of worldwide democracy ever implemented by mankind.