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this post was submitted on 01 Dec 2023
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It's also a question of attention percentage. We've had ads on TV for a while, but since the 80's we also had the ability to fast forward if we used a VCR. There are ads in magazines, but you can turn the page in a fraction of a second. But now with unskippable ads or full page popovers, it's worse than it used to be in other media.