this post was submitted on 02 Dec 2023
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I don't disagree with your basic premise, but do want to point out big tech is using very detailed algorithmic profiles of users and even businesses to walk a fine line between exploitative profit and potential loss, now that we are in the enshittification phase: https://en.wiktionary.org/wiki/enshittification
It is using advanced techniques for profiling, but profiling is pointless if people don't see ads. And what's I think that is happening - people are avoiding advertisement like a plague, more than they did before.
Yup. More specifically, the first step behind enshittification: