this post was submitted on 01 Dec 2023
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Dredd's problem was it was marketed as "Dredd 3D" in 2012. Three years after Avatar when every movie had a 3d version and only trash movies like Piranha 3DD were still advertising it in their titles.
From a UK perspective, I think Dredd's biggest problem was lack of marketing. The first trailer only came out a few weeks before the film's release. Also, it was unfairly labelled as a rip-off of The Raid.
TBH I only knew it was on because I walked past a cinema with a poster up. I hadn't heard anything or seen any ads, so went in completely blind on a whim ... the marketing must have been non-existant