"Tags work a little differently than hashtags do on platforms like Instagram and X (formerly Twitter). When composing a Threads post, you start a tag by tapping the # symbol and then typing out your topic. But instead of being limited to just one word, you can type out a whole phrase (with spaces!) and add special characters, according to Mosseri. However, you can only make one tag per post."

I wonder how the tags will work if they federate with ActivityPub.

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[–] autotldr@lemmings.world 2 points 11 months ago

This is the best summary I could come up with:

Tags — basically hashtags with a twist — are now rolling out globally on Threads, Instagram head Adam Mosseri announced on Thursday.

Tags work a little differently than hashtags do on platforms like Instagram and X (formerly Twitter).

When composing a Threads post, you start a tag by tapping the # symbol and then typing out your topic.

“If you share on Threads, [tags are] a great way to help connect with people who are interested in the topics you’re talking about,” Mosseri says.

I like Meta’s implementation here, even the single-tag limit, as it seems like a smart way to prevent annoying hashtag spam.

That said, we’ll have to wait and see if users actually adopt the tags so that they can become a useful way to find conversations about a topic.

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