this post was submitted on 18 Jul 2023
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Threads Usage Drops By Half From Initial Surge (www.similarweb.com)
submitted 1 year ago by BrikoX@lemmy.zip to c/technology@lemmy.world
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cross-posted from: https://lemmy.zip/post/560250

Different source: https://bgr.com/tech/threads-has-lost-half-of-its-daily-active-users-a-week-after-launch/

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[–] OutrageousUmpire@lemmy.world 5 points 1 year ago

I think this was expected. Big hype then a fall in usage to the “real” level of regular users. I’m expecting a slow but steady ramp up in Thread usage over months or years. With spikes for PR stunts like getting big name celebs to exclusively use the platform.