I'm, honestly, not surprised. It's like, what were they expect?
this post was submitted on 20 Jul 2023
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I mean I do analytics on site engagement metrics professionally, like as my job that pays me money, and based on that and past instances of r/place, I can make an educated guess that:
They were desperate to improve July usage numbers because projections were looking shitty after the events of the past month.
r/place has traditionally been a good way to juice engagement numbers
They pulled a lever they knew would generate the results they needed
Is it temporary? Sure. But this buys them some time and August's numbers are August's problem.
Here's are the stats from a previous instance of r/place:
So yeah, they'll get the juice they need, probably, but the fact that they were compelled to even need to pull that lever says a lot, imo.
I mean, as an Ad Tech guy, the problem is that they’re at the stage where they need to increase revenue, not just engagement numbers. Look at Twitter: The dollars can simply flow out of an ad supported social media company and to the big boys fairly easily.
This is the issue with the tech industry as a whole right now. High interest rates mean the DAU jig is up.