this post was submitted on 20 Jul 2023
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What I dung understand is why they're all trying to become tictok when advertisers are starting to pay less and less for endless-scrolling platforms.
Yeah, people will spend hours zombie-scrolling through 30-second content, but within 2 minutes they've forgotten what they've watched. That makes ads on the platforms worthless.
Youtube is on the way to doing it right. Use the shorts to get people to follow an account and then start watching longer videos.
YouTube is getting a lot worse too, though. It's packed full of gimmicky content creators at this point who just make basically the same video over and over and over again. Sometimes their one point has some value worth considering, but even then much of the time they reduce themselves to a fake brand pandering to some small subsection of users.
Yeah I thought ads are worthless too, as everyone I know just blocks them. But that's when I realized the people like us who block ads ARE the 10% they now neglect! the other clueless 90% of masses are the ones they are after. There are so many more of them and they are so much easier to monetize
They gave up on us because we are too smart and they cant squeeze anything out of us.
IMO that's why we have to accept that its time to leave and build our own better internet lol