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Some article websites (I'm looking at msn.com right now, as an example) show the first page or so of article content and then have a "Continue Reading" button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective--I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?

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[-] ArgentRaven@lemmy.world 130 points 5 months ago

It's two fold:

  1. it's good proof of "user interaction with site" to sell to advertisers

  2. they can use that to load more ads or refresh current ones after it loads more text, and you're already bought in on the story so you're likely going to keep going.

I suspect a third reason is to try adding other news stories at the end in case the current one didn't grab your attention, but that doesn't seem to be as consistent amongst sites that I've seen do this. I run ad blockers though, so I don't really see the sites the way they expect me to.

this post was submitted on 12 Jan 2024
233 points (98.3% liked)

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