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Peter Dutton calls for boycott of Woolworths after Australia Day merchandise dropped
(www.theguardian.com)
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Fwiw I think you're both right, the duality means they don't give a fuck if there is a blowback as you'll be right back there anyway and they're likely doing this because they figure the pandering may be worth the more money.
Wouldn't be surprised if the whole thing is just to stop people asking "why the fuck aren't they passing on cost savings".