this post was submitted on 15 Jan 2024
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Technology
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They don’t care if it sells or not. It shows the tech industry that they are still “at the forefront” and “relevant”. Apple can’t appear to be left behind. This is also a way for developers to jump in and start making things for Apple’s inevitable AR glasses that this thing was supposed to be. In 5 years, they’ll use all the data and development they’ve collected from this headset for their newer devices.
This is exactly right. They did the same thing with the iPhone. Launched with minimal features, riddled with bugs, the butt of every joke and cynical opinion, and let the consumers tell them exactly what was wrong with it in excruciating detail. 5 years later, a literal majority of all human beings alive had one in their hands (or similar products from their competitors). Will this specific product be any good? No, probably not. But in 10 years or so, it may very well be the next thing everybody has to have in order to function in society