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Own a Roku TV or streaming device? You're about to see a lot more ads on your home screen (www.techradar.com)

submitted 10 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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Ugh. Roku was one of the platforms with fewer ads.

Roku will be adding more ads to the home screens of its devices and TVs in the near future.
The ads will be interactive and 'shoppable' and will cover a range of industries, including restaurants and cars.
Roku already has a significant amount of ads on its home screen, and it is unclear if users will be able to change their preferences for the new ads.

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[–] deweydecibel@lemmy.world 3 points 10 months ago* (last edited 10 months ago)

They could even run under their own VPN and hook up the ads on their side... Ugh...

I've always wondered why Google doesn't provide that to its ad clients. Companies send their traffic to Google, Google puts the ads in, mixes it all up in one pot, sends it to the user in a way DNS filtering can't block without also blocking the content.