this post was submitted on 24 Jul 2023
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If the buzz doesn't translate to (paying) users or ad views he doesn't profit shit from it.
The any publicity is good publicity mindset really is gone after you are already a household name. Twitter was already in the news daily, Journalism was replaced with 300 "Celebrity/politician tweeted ______", and half the time all research and studies being replaced with 10 random tweets. "People are outraged about X, here's 10 tweets from random people to prove it".
Yeah, but if people don't talk about it on twitter... or X, I suppose... then he has nothing to show for it to their advertisers. "Hey look, we were on TV, and newspapers write articles about us" is not really an argument for twitter anymore, they have been a household name for so long.