this post was submitted on 21 Jan 2024
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X is left with advertisers pushing dubious cryptocurrency and AI 'undressing' apps, users say after Musk's outburst (www.businessinsider.com)
submitted 10 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI "undressing" apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk's controversial behavior, has left X with a growing revenue gap.

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[–] zeppo@lemmy.world 21 points 10 months ago

Advertisers surely know he's full of crap, too. He can make up fake views, he could even have bots click on ads, but unless he's also going to fake being a customer it will all come out in metrics. Savvy advertisers track all of that. Clicks per display, sales per click.