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this post was submitted on 04 Feb 2024
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That's not very many for an Apple launch, is it?
This also isn't an iPod. The audience for something like this especially at that price is still quite limited. To me it's pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.
Over $700 million in preorders for something that expensive is massive
I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.
Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?
All R&D was already done before them. So they already break even.