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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do? (lemmy.dbzer0.com)

submitted 9 months ago* (last edited 9 months ago) by Melatonin@lemmy.dbzer0.com to c/asklemmy@lemmy.ml

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It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.

But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?

How is that model working? How is that holding up as a marketing technique???

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[–] Daxtron2@startrek.website 38 points 9 months ago

When I was pitching games to publishers, this was how they would test game ideas to see if there was interest. You essentially sent them a few minutes of gameplay or faked gameplay ideas and they would create these ads.