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Suicide Squad sees less than half the day one Steam players of Avengers [which was delisted last year]
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this post was submitted on 04 Feb 2024
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DC did not miss it, Christian Bale // Christopher Nolan Batman was released at the perfect time and made a killing, the only super hero franchise that came close to recreating that was The Avengers.
That was a different Era though, I feel like DC saw Avengers connected universe success. Then blindly chased it, without dissecting deeply what Marvel did.
Everyone, literally every big studio, tried to launch their universe. Wizard Universe, Hasbro Universe, Jumpstreet Universe, Transformers Universe, Star Wars Universe, do you remember The Mummy and the Dark Universe? Shit Call of Duty was going to get its universe at some point.
Producers saw that a universe can be highly profitable and just said “I want some of that” (add to it that it’s actually fun and people do want some connected content). They didn’t care about quality though. And Disney doesn’t care about quality, it just so happen that Marvel hit that lightning in a bottle.
The shift now for connected storylines is towards series with spinoffs as needed (The Boys, Invincible, LOTR, why can’t I think of a non-Prime example, I guess ASOFAI/). It’s healthier and easier to test ideas. But even there we saw plenty of low quality low success stuff.
Basically markets shifted and producers are trying to find what they can sell, spending billions on sets and CGI but forgetting to get good writers and directors.