this post was submitted on 28 Feb 2024
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Wait. Why is Reddit losing so much money? (www.businessinsider.com)
submitted 9 months ago* (last edited 9 months ago) by spider@lemmy.nz to c/reddit@lemmy.ml
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Reddit kind of anticipates this critique in its investor docs, and argues that it didn't really start operating as a serious business until 2018 when it finally started "meaningful monetization efforts" — that is, trying to make money for real.

But that's still six years ago. What has Reddit been doing since then?

One big, obvious answer: It has been hiring a lot of engineers and spending a lot of money on their salaries...

...What am I missing? I asked Reddit comms for comment but they declined, citing the company's quiet period before the IPO.

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[–] agressivelyPassive@feddit.de 6 points 9 months ago (1 children)

400 million? For slightly dusting off an app and somewhat improving some aspects of their site?

Think about, what that means. If we assume a very generous 400k per engineer, that would result in 1000 people working full-time for a year. Just in RnD. And for what exactly?

[–] exocrinous@lemm.ee 2 points 9 months ago

Actually, 400 million is exactly as much as it takes to pay 10 engineers 100k to write code, and 399 managers 1 million each to do scrum meetings