Wendys actually thinks they can treat CHEESEBURGERS like a valuable, limited commodity. I HAVE to buy gasoline because I have no choice. I don't have to buy Wendy's cheeseburgers. I can make my own damn cheeseburgers.

I wonder how long it will be before "Surge prices" become permanent price increases in certain neighborhoods?

People don't like paying premium prices for average or crap food. But they like being exploited even less. Even if Wendys rescinds the surge pricing policy, those customers are never coming back. People will remember that Wendys tried to f*ck them over.