Technology
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LCD TVs can still improve via faster refresh rates, strolling backlights, and smaller local dimming zones. If the last part can be made small enough, then it would be very hard to tell the difference between an LCD screen and a emissive display. These facts shouldn't be ignored by display companies.
The problem is that we are reaching a point where it is cheaper to achieve the same or better results with OLED or microLED than by dumping even more money into improving LCD.
We are already at a point where OLED provides a straight up better value than LCD in higher end price brackets as long as peak brightness is not your #1 priority.
I'm going to have see a display that truly solves the burn-in problem before making that proclamation.