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Reddit's new paid ads look exactly like user posts (www.zdnet.com)

submitted 5 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world

230 comments fedilink hide all child comments

Calling them "free-form ads," Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.

The ads, meant to mimic the site's megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.

According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.

The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.

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[–] rottingleaf@lemmy.zip 85 points 5 months ago (3 children)

Reddit's new paid ads look exactly like user posts

So what's new?

[–] Blackmist@feddit.uk 86 points 5 months ago (2 children)

I'll tell you what's new, pal. The McRib Megaburger, at McDonalds. It's nutritious and delicious at just $7.99 or $9.99 with fries and a drink of your choice as long as you don't want a milkshake or anything with actual sugar in it.

[–] droans@lemmy.world 62 points 5 months ago (1 children)

Wow. Everyone, ignore this guy, he's also an ad.

Instead, you should hop on over to your local Chevy Dealership and ask about test driving the all new 2025 Tahoe. Drive one home today for less than $2,000 down!

[–] NutWrench@lemmy.world 22 points 5 months ago (1 children)

Whenever I'm stressed out about too many ads, I take Fark-It-All. Ask your doctor if Fark-It-All is right for YOU.

[–] Gloomy@mander.xyz 14 points 5 months ago

This.

I tried Fark-It-All and it legit helped me reduce my stress level a lot. After Amazon drove up its Ads I felt I realy couldn't take it any more. And since there is literally nothing you can do about ads, neither on reddit nor on Amazon, I looked for other options. And what can I say? Taking some Fark-It-All brings the fun back into funding, hypercapitalist corpations trough engaging with Ads. I highly recommend Fark-It-All, even if you just feel like you could potentialy be stressed out a bit by Ads. I've heard a lot of realy positive feedback on taking it preventative.

No /s, it realy is the shit. Just try it out and see for yourself.

[–] ezures@lemmy.world 11 points 5 months ago (1 children)

mcrib

[–] kattenluik@feddit.nl 1 points 5 months ago

Broodje Mexicano superiority, or even just the Kwik Trip equivalent.

[–] TheRealKuni@lemmy.world 13 points 5 months ago (3 children)

It happens here, too. Like this shill post about the Scrub Daddy, where the comments are highly suspicious.

[–] rottingleaf@lemmy.zip 5 points 5 months ago

It even happens in RL conversations, say, with people who bought stock of a big company subtly (or they think it looks so) recommending it.

[–] andros_rex@lemmy.world 2 points 5 months ago (1 children)

Why has that sponge been shilled so heavily? I see it being marketed on TikTok of all places…

[–] TheRealKuni@lemmy.world 1 points 5 months ago

Because they have a creative marketing department who knows the cheapest ways to market things are to make it look like it isn’t marketing.

[–] RememberTheApollo_@lemmy.world 10 points 5 months ago

Right? Been that way for quite a while. One of the main reasons I refused to use the app.