Not The Onion

12378 readers

439 users here now

Welcome

We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!

The Rules

Posts must be:

Links to news stories from...
...credible sources, with...
...their original headlines, that...
...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”

Comments must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.

And that’s basically it!

founded 1 year ago

MODERATORS

kescusay@lemmy.world

367

It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

214 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] pete_the_cat@lemmy.world 1 points 8 months ago (2 children)

I've heard that their market is recovering alcoholics.

[–] intensely_human@lemm.ee 2 points 8 months ago

Their market is everyone who drinks water at a music venue

[–] JadenSmith@sh.itjust.works 2 points 8 months ago

Not sure why you're being downvoted, Steve O for example has LD cans on his vidcast all the time when talking about addiction and such. Recovery being a big topic he touches on a lot.