Not The Onion

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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] abigscaryhobo@lemmy.world 26 points 8 months ago (1 children)

There's significantly less plastic in them, they only have to have a very thin coating to prevent the metal from oxidizing, vs having to be structurally supportive and retain its own shape. On top of that, aluminum is infinitely recyclable

[–] 9point6@lemmy.world 10 points 8 months ago

Yeah, I think the recyclability is the main thing: plastic bottles cannot be recycled into the same grade of plastic in most cases, whereas aluminium cans can be recycled back into more cans.