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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] abigscaryhobo@lemmy.world 9 points 8 months ago (1 children)

As someone else said, recovering alcoholics, but also they market towards sustainability. Infinitely recyclable aluminum instead of single use bottles and all that. I'm still just gonna drink from the tap most of the time, but I'll pick one up on a road trip or if I'm going on a picnic or something

[–] Cosmicomical@lemmy.world 0 points 8 months ago (2 children)

Infinitely reciclable alluminum, but covered in plastic lol

[–] Blueberrydreamer@lemmynsfw.com 6 points 8 months ago

Technically true, but kinda pointless to bring up here. It's a thin layer that's vaporized during recycling. Not exactly comparable to a plastic bottle containing tens of thousands of times more plastic that's probably gonna sit in a landfill shedding plastic bits for the next 100,000 years.

[–] dai@lemmy.world 4 points 8 months ago

Unsure why your downvoted, aluminium cans have a plastic liner on the inside. Their "better" than plastic bottles but still contribute to waste plastic.