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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 8 months ago by return2ozma@lemmy.world to c/nottheonion@lemmy.world

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[–] mrcleanup@lemmy.world 15 points 8 months ago (1 children)

It's just a brand guys, they make beer too. I actually really like the beer..

It's called liquid death as a beer company name that later branched or into water. They aren't calling the water specifically liquid death.

It's like asking why they call an ice cream flavor carnation, when it's clearly strawberry.

[–] towerful@programming.dev 3 points 8 months ago

Makes sense, brewers know water