this post was submitted on 28 Mar 2024
1195 points (99.3% liked)

Technology

59605 readers
3436 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
1195
Majority of Americans now use ad blockers (www.theregister.com)
submitted 8 months ago by boem@lemmy.world to c/technology@lemmy.world
280 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[โ€“] zephr_c@lemm.ee 4 points 8 months ago (1 children)

I know ad rates and metrics are heavily based around click through, but does it even actually matter? I mean, TV ads are big money expensive, and nobody has ever clicked on those. I guess if you're advertising a shitty mobile game or something then it matters, but does McDonalds or whatever even want you to buy a hamburger before you watch a YouTube video? That doesn't really make a lot of sense.

[โ€“] higgsboson@dubvee.org 6 points 8 months ago

As you've noticed, there are different types of ads. Not all have clicks as their goal. Some are just there to make you think about their brand, for example.