this post was submitted on 05 Aug 2023
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Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI. (www.businessinsider.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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Apple has been quiet about ChatGPT. Now Tim Cook says its hefty $22.6 billion research spend is down to generative AI.::The company's research and development spending hit $22.61 billion for the year so far, a figure $3.12 billion higher than this time last year.

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[โ€“] aDuckk@lemmy.world 2 points 1 year ago (1 children)

Apple would be dead if it weren't for the iPod, which was just a nice mp3 player with a ton of marketing.

[โ€“] kescusay@lemmy.world 8 points 1 year ago

To be fair, that marketing was backed up by the fact that at the time, it really was one of the nicest ones on the market.

It basically allowed them to re-brand RSS feeds with audio files as "podcasts," too, and now everyone uses "podcasts" with no real notion what they actually are under the hood. That was something of a branding coup.