United States | News & Politics

This is the best summary I could come up with:

Groceries are shaping up to be a top spending priority for younger generations, a February report from McKinsey & Company found.

Groceries ranked highest for millennials and Gen Zers, outpacing restaurants, bars, travel, beauty and personal care, apparel, and fitness.

The success of the canned water brand Liquid Death is an example of young people's willingness to spend on flashy food and beverages.

Peter Pham, an investor in Liquid Death, previously told Business Insider that part of the brand's success comes from its appeal to younger generations.

The typical American household would need to spend $445 more a month to purchase the same goods and services as a year ago, a report from Moody's found.

The story also misstated the findings in the Moody's report, which said the typical American household would need to spend $445 more a month this year on goods and services, not just groceries.

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