this post was submitted on 24 Apr 2024
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Ferrari announces multi-year deal with Hewlett-Packard as title sponsor, with team being called "Scuderia Ferrari HP" from the MiamiGP onwards (i.redd.it)
submitted 5 months ago by Microw@lemm.ee to c/formula1@lemmy.world
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According to Will Buxton, the sponsorship money from HP will cover 66% of the cost cap

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[–] BlackEco@lemmy.blackeco.com 13 points 5 months ago (1 children)

Why did they insist on using the blue HP logo instead of the monochrome one? It would have looked way better in white!

[–] The_one_and_only@lemmy.ml 5 points 5 months ago

I would guess because this stands out more.

HP is not paying a huge amount of money just to go unnoticed.