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ABC shuts down official Twitter accounts due to 'toxic interactions'
(www.theguardian.com)
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this post was submitted on 09 Aug 2023
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This is the best summary I could come up with:
The ABC is shutting down almost all of its official accounts on Twitter – now known as X under Elon Musk’s ownership – citing “toxic interactions”, cost and better interaction with ABC content on other social media platforms.
Anderson said the closure of the Insiders, News Breakfast and ABC Politics accounts earlier this year limited the amount of toxic interactions which had grown more prevalent under Musk and made engagement with the shows more positive.
“We also found that closing individual program accounts helps limit the exposure of team members to the toxic interactions that unfortunately are becoming more prevalent on X,” he said.
The announcement comes after the corporation recently shifted resources towards making content for other social media platforms including TikTok and Instagram.
Anderson said the vast majority of the ABC’s social media audience was located on official sites on YouTube, Facebook, Instagram and TikTok.
The ABC is the third big public service broadcaster to remove itself from Twitter, following NPR and PBS in April.
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