Having weird duplicate products is not unusual at Microsoft. It probably would have been better for everyone, including shareholders, if they’d been broken up or spun off divisions as they grew.

If it is just a repackaging of ChatGPT's existing "search the web" function, I don't know why they'd bother. It can at best summarize a page of search results for a very literal-minded query, and even then it's often lobotomized by the fact that OpenAI has made it easy for a large number of top websites to opt out of having their pages accessible to their search crawler, which means you're only getting a summary of the search result snippet and metadata. A competent user of Google search can run rings around it in terms of research, even with Google's decline in quality. I guess it makes it faster to answer basic queries for recent information not in the training data, but that hardly seems worthy of a big event.