this post was submitted on 10 May 2024
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I call that BS. As Mr Oliver once explained, if all companies were to plant the trees they promise, this planet wouldn't be enough for so many trees.
You should probably not call all reforestation as bullshit projects just based on a John Oliver video.
There is this interesting blog post on Ecosia :
https://cariki.co.uk/blogs/the-green-road/is-ecosia-legit-or-fake#:~:text=Ecosia%20donates%20roughly%2059%25%20of,using%20their%20transparent%20financial%20reporting.
I understand this is just a blog but there is good sources in there. Ecosia looks like a serious initiative and the fact that they got a B corp rating in Germany is impressive.
I was really skeptical at first, but they're legit. It's a non-profit that's been around since 2009, based in Berlin. Have a look at their blog, you'll find project updates, the financials are broken down by expenditure and much more. Finally they're getting some spotlight with this recent TechCrunch article and their big efforts on Social. What really hooked me in is that they signed a legal contract binding them to the not-for-profit purpose forever - more on this. Edit: about Mr. Oliver (love this guy) he is absolutely correct, but he is referring to for-profit companies that pollute and then plant some trees to pretend like they give a damn. Ecosia is a not-for-profit whose purpose is to plant with a purpose, meaning they reconnect forest patches that have been split, they return livelihood and wildlife to areas that have gone through droughts and seen increased poverty etc...
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That assumes all the trees survive. A lot of them apparently don't.
No such assumption is made. Ecosia is clear when an entire project fails, and takes into account tree survival rates when they claim to have planted over 200 million trees. It's all clarified on their website. Regardless of all of that, they take all ad-revenue to reforest and I'd say that's a better deal than Google or MS.