this post was submitted on 10 May 2024
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652
EA wants to place in-game ads in its full-price AAA games, again (www.techspot.com)
submitted 6 months ago by ForgottenFlux@lemmy.world to c/technology@lemmy.world
117 comments fedilink hide all child comments
 

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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[–] sfcl33t@discuss.tchncs.de 31 points 6 months ago (4 children)

They tried it way before 2020 too, they talked to the agency I worked for at the time. Same result

[–] RandomStickman@kbin.run 20 points 6 months ago (1 children)

I remember them putting ads on the billboards in Battlefield 2142 way back when.

[–] snooggums@midwest.social 1 points 6 months ago

I 'member

[–] xan1242@lemmy.dbzer0.com 12 points 6 months ago

A little thing called the "Massive Ad client" exists in NFS Carbon, Pro Street, Undercover and even World.

It was used to download ads off the internet and display them in the game's own billboards.

It was also an entrypoint for a NFS World hack too lol so ripbozo EA

[–] xan1242@lemmy.dbzer0.com -2 points 6 months ago

A little thing called the "Massive Ad client" exists in NFS Carbon, Pro Street, Undercover and even World.

It was used to download ads off the internet and display them in the game's own billboards.

It was also an entrypoint for a NFS World hack too lol so ripbozo EA

[–] CosmicCleric@lemmy.world -2 points 6 months ago

They tried it way before 2020 too, they talked to the agency I worked for at the time. Same result

They tried it before 2020 as well.

They keep trying this every generation, hoping the latest generation will be dumb enough to accept it.

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