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Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
Even if any of these companies were any good at ad targeting, I wouldn't want "personalized" ads anyway cuz I'd just spend more money.
but but but but you'd get something good for it! You would never have missed it, but maybe you just didn't know you wanted it? Come on, I'm sure consuming shit that will make you happy twice for two minutes each (once when clicking buy, once when getting and opening the package) will fill that hole in your soul! Spending money on stuff you don't actually need is good!
(That was sarcasm, if it wasn't clear enough.)
True. The only personalized ads I ever receive are for products I literally just purchased.
I don't know how there's so much money in the ad space. It just seems like a huge waste.
A lot of times people will visit a website for a product they're interested in and may not immediately pull the trigger. When they see it later 3-4 more times, the chances of conversion are way higher.
Google probably doesn't really know if you purchased the product, and may not care, as you may want to purchase another.
I'm sure it's like gambling and microtransactions where the vast majority of income is derived from a small minority of people who aren't bothered by the onslaught of ads shoved down their throats.