this post was submitted on 19 May 2024
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Most companies group MENA separately. They must sell so few devices there that they don’t want to show the numbers separately
They’ve used the same segments for a long time and presumably maintain them for consistency, so I think it really just tells us that they used to sell very little there. India, in particular, has been a large growth market for Apple in the past couple of years, but is still just thrown in with “Europe.”
I can’t speak for Apple, but every company I’ve worked for has split their region reporting as soon as one of the traditionally smaller regions gets big enough
It creates hype and a boost to their stock price