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Masahiro Sakurai refused to add Dolby Surround to a Kirby game because players had to sit through the logo
(www.videogameschronicle.com)
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Dolby (and others) have determined that it is in the best interest of their brand to put this alongside developers, producers, publishers, and others. It is now part of their license agreement.
Okay, and their ego maniacs for thinking they're that big of a part of the game to be credited everytime. That's why most people in the thread applaud the move.
I don't agree, but it's good that you always have the option of not buying a game with a brief splash screen.
It's good that creators have the ability to boot parasitic vendors like Dolby when their licensing agreements are insanely greedy too.
Ok boss, sure