this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[–] GreatDong3000@lemm.ee 19 points 5 months ago (2 children)

Is there a loophole where they could delay the ad marking like 5 seconds into a longer ad so you'd have to watch at least 5 seconds before an extension can detect it? Is the law specific about it having to be marked as an ad for the entire duration?

[–] dual_sport_dork@lemmy.world 18 points 5 months ago

It will be after the inevitable lawsuit happens about 0.0002 seconds after they fully roll this out.

[–] nekusoul@lemmy.nekusoul.de 11 points 5 months ago* (last edited 5 months ago)

That would mean running an unmarked ad for five seconds, which would create an interesting legal question. But YouTube also buffers a good chunk of upcoming content, so there's enough upcoming video material to check.