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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] cheese_greater@lemmy.world 1 points 5 months ago (1 children)

Don't get why they don't just embed them in the middle like a few growing and actually good channels I watch do with their content.

I just fast-forward but they're embedded in the content so there's not really a way to "block" them but I don't mind skipping if im not interested like 45-60 secs.

Ads are the worst at the start and more tolerable in the middle, altho that is reversed for music where the content needs to maintain continuity

[–] Fiivemacs@lemmy.ca 12 points 5 months ago (1 children)

Ads are the worst regardless of where they are. I have never once given a shit about whatever garbage they try to push. I don't give a rats ass about them, their ads or anything they do. Provide a service and thats it. I actively avoid companies that try to shove ads in my face. I basically buy NOTHING anymore because of it and my bank account is SOOOO much better off these days. Constantly saving tons of money because of my fuck you companies attitude.

[–] cheese_greater@lemmy.world 1 points 5 months ago* (last edited 5 months ago)

Oh, absolutely! I would never pay for YT+ because its paying for me to still be G's product and I won't do it. Just saying that its interesting that what I've seen is tolerable (not that it isn't a thistle in the side) and they want to overengineer some grand final solution that will alienate a lot of people

The next decade or two are going to be interesting in that consumer habits by necessity and choice are shifting so radically that a lot of dumb legacy industries and models are gonna have serious existential difficulties and are dead corps walking.